Creative Thinking


Practice has proven that nowadays managers (CEOs, top and middle level managers) are strongly oriented towards improving efficiency, making things work properly and offering the best services to customers. They work hard thinking that they are doing a good job. Unfortunately, this is only partly true. This is because improving the existing business is not enough. Besides the time allocated daily to the business, leaders should also pay attention to finding new ways of accomplishing customers’ needs. They must be creative and bold in discovering new ways of reaching the objectives of the company. And most importantly, they should encourage and support their subordinates, they should have a creative and entrepreneurial approach in order to exploit the new opportunities on the market.


Orienting the participants towards a new approach in management, based on lateral thinking. Acknowledging the fact that making things better and better is only one part of a leader’s job. Also, we should not forget that, as Peter Drucker said, “An organization should be prepared to abandon all its current activity”. This refers to an approach in the managerial style that includes creativity as a source of added value.

Addressing to

Middle and top managers (marketing, communication, sales, after-sales, finance, human resources, etc.).

Duration: 2 days


1. The need for innovation

2. Qualities of a leader with lateral thinking

3. Preparing the change
– Admit when / if you need a change
– Shape the future
– Communicate

4. From idea to reality
– Plan and prepare
– Create a favorable environment
– Innovative leaders lead by example

5. Vision and its main components
– Ask the right questions
– Imagination. Knowledge
– Anything can be looked at from different points of view
– Sometimes, the strangest combinations may be the best solution
– Adopt, adapt, develop
– Break the rules
– Methods of analysis
– Develop and improve the offer
– Evaluate. Implement
– Involve the team

6. Methods of discouraging creativity
– Criticism
– Neglecting the brainstorming sessions
– Accumulation of tasks and problems
– Overworking
– “It is not approved”
– Find the guilty one
– Promote from inside
– No trainings
– We can do it ourselves

7. Practical session